Leads & Proposals

From first contact to signed client — in one place.

Track leads, build polished proposals with a custom service catalog, email them directly from your Gmail, and convert signed leads to full clients — all without leaving Practice Keeper.

Lead & proposal capabilities

Lead Pipeline

Track prospective clients through your firm's sales process. Capture contact info, company name, source, and status — and convert them to full clients when the deal closes.

Proposal Builder

Build professional proposals right inside Practice Keeper. Use a rich-text template with dynamic tokens that auto-fill lead details — name, company, monthly fee, and more.

Service Catalog

Maintain a catalog of the services your firm offers. For each proposal, pick which services to include, which to list as 'available but not selected', and customize pricing per client.

Per-Lead Pricing Overrides

Override the catalog price for any service on any individual proposal. The override is scoped to that proposal — your catalog price stays intact for future quotes.

Reusable Template

Set a default proposal intro once in Settings → Templates. Every new proposal starts with that intro — and you can edit it per proposal without changing the default.

Email Proposals Directly

Preview the rendered proposal before sending, then email it to the lead in one click — using your connected Gmail account, so it arrives from your real address.

Proposals that look professional, built in minutes

Use a rich-text template with dynamic tokens like {COMPANY_NAME}, {MONTHLY_FEE}, and {CONTACT_NAME} — and Practice Keeper fills them in automatically from the lead record.

Add your services with custom pricing, preview the full proposal before sending, then email it from your connected Gmail in one click.

Proposal — Apex Roofing LLC
Dear John, thank you for considering Coule Business Services. We're pleased to present this proposal for monthly bookkeeping at $850/mo.
Services Included
Monthly Bookkeeping$650/mo
Payroll Processing$125/mo
Quarterly Tax Estimates$75/mo
Total$850 / month
Lead Pipeline
CompanyStageEst. Value
Apex Roofing LLCProposal sent$850/mo
Sunrise PlumbingContacted$650/mo
Harbor View SpaNew—
Crestwood Auto LLCWon$1,100/mo
4 leads·1 won·$850/mo closed

Service catalog with per-proposal overrides

Your service catalog defines the standard offerings and prices for your firm. On any proposal, override the price for any service — that override only applies to that proposal.

Show prospects both included services and additional services you offer — so they understand the full scope of what your firm can do, not just what they signed up for.

Close more bookkeeping clients, faster.

Join the beta and build your first proposal in minutes.

Join the beta